Open the pages of this week's Australian Women's Day magazine and you'll find not one ... not two ... not three ... but FOUR mushroom recipes! With just the headline "Magic ways with mushrooms", this mouth-watering picture paints a thousand words. Mixed mushroom & mozzarella pizza, Prosciutto steaks with creamy mushrooms, Stir-fried eggplant, tofu & mushrooms and Roasted Portobello mushrooms with garlic & feta should send March mushroom sales through the roof! What an easy way to reach 410,000 women and their families! Have you bought your copy yet? To see a copy please use the following LINK.

Not only do we love retailers who promote mushrooms, we are happy to reward them! After a 12 month independent mystery shopping program assessing retailers, Minchinbury Fruit Market in western Sydney was one of the winners of the Australian Mushroom Growers retail award - and for the second year running.  A full list of the winners will appear shortly in an article in Good Fruit and Vegetables. To check out the winning stores, have a look at the GF&V Facebook page by using the following LINK.

It may be an American event but the beauty of the internet means that the influence of the Mushroom Channel Twitter Party extends far further than the border of any one country. The focus of the event is to encourage consumers to replace some meat with mushrooms in an approach that some call "swapability" and that we just call good sense. The Twitter party brings together mushroom lovers and health professionals in a structured on-line discussion, which highlights the health benefits of the mighty mushroom. To check out this interesting initiative please click HERE.

Here's another great opportunity to spread the mushroom message. If you haven't heard of "Meatless Monday", then now is your chance to learn what it is all about. "Meatless Monday" is an international movement that's using social media to encourage consumers to replace meat with other foods at least one day per week. To tap into this consumer sentiment we are posting recipes on Facebook and talking about the health benefit on Twitter. To check out the latest "Meatless Monday" recipe why not click HERE and enjoy a Creamy Gorgonzola and Mushroom Risotto.

From time to time we run across great examples of people sharing their discoveries about the power of mushrooms when it comes to good health. This video features a registered dietitian giving her tips about the healthy all-rounder. She tells her viewers that mushrooms are packed with powerful nutrients and B vitamins for energy. For good measure she also outlines that mushrooms contain selenium, which she says may help prevent some forms of cancer. Even more reasons to include the healthy all-rounder in the daily diet. To view the video please click HERE.

Whatever the outcome, it is interesting to see a new vitamin D mushroom powder has been chosen as a finalist in the United States' NutrAwards 2012. The Dole Portobello Mushroom Powder, produced by the world's largest producer and marketer of high-quality fresh fruit and vegetables, is one of only four finalists in the Best New Finished Product category of the competition. In just one teaspoon, the powder naturally supplies 150 per cent of your daily vitamin D requirements! It is another way of building public knowledge about the links between vitamin D and mushrooms - but could a powder ever take away the great taste of fresh mushrooms? To read more please click HERE.