Dole mushroom powder nominated for award

Tuesday March 06 2012

DOLE Vitamin D Mushroom Powder has been selected as one of four finalists for the Best New Finished Product category at NutrAwards 2012.

The product is made from Portobello mushrooms; one teaspoon of it provides 150% of an adult's GDA of vitamin D, and it can be added into a very wide range of foods, a press release reports. It is the world's first plant-based vitamin D supplement - others are made from sheep fat, fish livers or yeast. This makes it an attractive option to the vegetarian market. The product was selected as a finalist on the basis of its creative product concept, distinct health application, unique packaging and matchless marketing. The winner will be chosen at NutraCon 2012 in Anaheim, Californi