Supermarkets are intensifying supplies as head of households learn that the versatility of the vegetable in dishes adds depth and flavour to the family’s meal-time repertoire.
Quickly climbing the UK’s list of 10 best-selling vegetables, mushrooms now rank third after potatoes (No.1) and tomatoes (No.2) with roughly 118,000 tonnes of mushrooms having been sold in the last year.
Despite button and closed cup mushrooms dominating the market, Brits’ preferred fungi are brown and chestnut mushrooms (+19.3%) when it comes to a trolley dash around the vegetable aisle.